TYPE
Social Media Graphics & Methodology
OBJECTIVE
Create social media graphics that translate well to different social channels (Facebook, Twitter, and LinkedIn).
SOLUTION
A variety of visually interesting social graphics that stay on brand. Deploy the 4-1-1 methodology for social posting to alternate between hard and soft sell content.
TACTICS BY ME
Graphics, post content, UTM linking, content calendar, analytics.
NOTE
Brand fonts, colors, graphics, and styles have evolved since 2014 so these sample posts lack today’s true brand consistency.
RESULTS
1000% increase in pageviews, unique visitors, and button clicks month over month.