PROJECT
metopio.com
STRATEGY
To redesign metopio.com for three reasons: new hosting platform (for independent, internal website management), updated brand (new visuals and expanded design), and new site architecture (for easier navigation, improved SEO, and better segmentation).
TACTICS BY ME
Site architecture redesign, transition website from Wordpress hosted by a 3rd party agency to Squarespace owned and managed by myself, create graphic elements/imagery/icons, design page layouts, add custom CSS coding, implement SEO best practices (meta descriptions, alt image descriptions, page speed optimizations, fix 404 errors, 301 redirects), and create stylized UI/product imagery for the site .
RESULTS
According to Ahrefs, metopio.com increased site health score by 52 points, rising to a score of 92 after 3 months post-design.
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